About the role
Vell is a fast-growing fintech company building digital payment and mobile app solutions to make cross-border and everyday financial services simpler, faster and more accessible. Built on strong compliance foundations and scalable technology, Vell is designed for global expansion. Our long-term vision is to evolve beyond remittance into broader financial ecosystem that supports modern, borderless commerce. We are building a company that values ownership, clarity, and high standards. Join us in reshaping the future of financial services.
We are looking for a Marketing Data Analyst who will work closely with the Head of Marketing and growth team to analyse campaign performance, customer behaviour, and acquisition channels. The goal is to turn complex datasets into actionable insights that improve marketing ROI and user growth.
Key Responsibilities:
- Analyse performance of marketing campaigns across paid, organic, referral, and partnership channels
- Monitor key metrics including CAC, LTV, conversion rates, retention, and churn
- Analyse user behaviour across the funnel from first touchpoint to transaction
- Identify trends in user acquisition, engagement, and retention
- Translate complex data into clear recommendations
- Support A/B testing and marketing experiments
- Work with product and engineering teams to ensure proper data tracking and even instrumentation
Requirements
- 2-5 years experience in data analysis, marketing analytics, or growth analytics
- Strong analytical skills with experience in SQL and data analysis tools
- Experience with BI tools (Tableau, Power BI, Looker, or similar)
- Experience analysing digital marketing performance
- Understanding of customer acquisition funnels and growth metrics
- Ability to translate data into clear business insights
Skills & technologies